臺北富邦勇士:2023–24賽季主題週行銷影像企劃
A 9-Part Visual Campaign Celebrating Culture, Energy & Team Identity
連續第二年擔任臺北富邦勇士主題週宣傳影像專案的主要製作人,我全面參與2023–24 賽季主場主題週活動的影像企劃、拍攝與後期製作,將賽季主題轉化為一系列具情境感與視覺張力的影片內容。
本系列共製作 9 支主題影片,每支作品皆聚焦一場主場賽事,從概念發想到實地執行,逐一凸顯主題週的核心精神與球隊文化。透過鏡頭捕捉現場氛圍、粉絲互動與場邊細節,建構出具娛樂性與文化深度兼具的視覺敘事,提升觀眾參與度與品牌印象。
身兼製片、攝影與剪輯三職,我主導每階段製程,確保畫面質感與敘事調性一致,成功將主題週活動的活力、創意與多元性轉譯成吸睛又具溫度的影像語言,進一步強化球隊與球迷之間的情感連結與品牌黏著。
For the second consecutive year, I led the visual promotion campaign for the Taipei Fubon Braves’ Theme Week initiative. Covering the 2023–24 season’s home games, this project involved the end-to-end production of a nine-part promotional video series, each aligned with a unique game theme to capture the spirit and energy of the team’s seasonal storytelling.
From concept development to filming and editing, I worked as producer, cinematographer, and editor to ensure consistency in creative direction and execution. The videos spotlighted not only the thematic diversity of each home game, but also the team’s vibrant fan culture, community engagement, and on-site experiences.
The result is a cohesive visual campaign that amplified the Braves’ brand identity while deepening fan connection. Each piece was carefully designed to resonate emotionally with viewers, inviting broader audience participation and reinforcing the Braves' position as a culturally dynamic professional sports team.
製作團隊|Credits
客戶 / Client
臺北富邦勇士籃球隊​​​​​​​ Taipei Fubon Braves Basketball TeaM
製作 / Produced by
JANET LIU
攝影指導 / Directors of Photography
Janet Liu
剪輯 / Edited by
Janet Liu

HOME THEME WEEK #1: FOUR THE WIN 勇士主場開幕週

HOME THEME WEEK #2: 勇士籃潮 BRAVES DUNK

HOME THEME WEEK #3: BT21宇宙明星賽

HOME THEME WEEK #4: 浪LIVE直播 x Fubon Angels熱浪天使

2023-24賽季,勇士的主場比賽上座率達令人印象深刻的82%,並連續四年保持最高出席率。我的鏡頭記錄了球隊致力於創造專業級活動和提升主場比賽體驗的過程,這包括持續改進場館硬體設備、周邊活動、商品規劃、美食攤位、媒體工作環境、友好企業贊助等。勇士在20場主場比賽中共吸引了114,809名球迷,平均每場比賽有5,740名觀眾,其中11場比賽吸引了超過5,500名觀眾,並有2場比賽達到滿座的7,000名觀眾。
This season, the Braves achieved an impressive home game attendance rate of 82%, maintaining the highest attendance for four consecutive years. My camera documented the team's dedication to creating professional-grade events and enhancing the home game experience. This included continuous improvements in stadium facilities, surrounding activities, merchandise planning, food stalls, media environments, and corporate sponsorships. The Braves attracted a total of 114,809 fans over 20 home games, averaging 5,740 attendees per game, with 11 games drawing over 5,500 fans and 2 games reaching full capacity at 7,000 fans.

HOME THEME WEEK #5: 歐巴~撒拉嘿勇 사랑해요

HOME THEME WEEK #6: 台灣大哥大 TEAM BRAVES 我們來挺

HOME THEME WEEK #7: 當勇士童在一起

HOME THEME WEEK #8: momo 仲夏戀曲

HOME THEME WEEK #9: TGIF

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