臺北富邦勇士｜2022–23 主題週行銷影像企劃
A 10-Part Campaign Capturing the Season’s Cultural Pulse and Stadium Energy
本系列為臺北富邦勇士 2022–23 賽季主題週宣傳專案，完整涵蓋整季主場賽事的活動影像化策略與內容製作。專案共推出 10 支主題宣傳影片，聚焦每場比賽的專屬文化主題，並以影像語言呈現球隊主場的多元性與活力。
每支影片均以精心規劃的鏡頭語彙與敘事節奏，記錄場上比賽氛圍與場邊活動亮點，強調主題週所傳達的核心價值與視覺張力。透過影像，觀眾不只看見賽事的精彩，也能感受到球隊文化背後的脈動與意義。
身為本專案的製片、攝影與剪輯，我全程參與企劃、拍攝到後製環節，確保每個主題週內容在視覺美學與敘事節奏上具一致性。此系列不僅成功傳遞球隊品牌精神，也有效提升觀眾參與感與球迷對主場文化的認同。
The 2022–23 Taipei Fubon Braves Theme Week Promotional Series was designed to visually capture the vibrancy and diversity of the team’s home game experiences throughout the season. Comprising 10 uniquely themed videos, the project brought each game’s cultural focus to life, highlighting the Braves' dynamic community and spirit.
From concept development to execution, the campaign focused on presenting the unique atmosphere of each Theme Week, showcasing a wide spectrum of in-stadium energy—from intense gameplay to interactive fan activities and cultural moments. Each video was carefully crafted to reflect not only the spectacle of the event, but also the deeper narratives behind each theme.
As producer, cinematographer, and editor, I led the entire production process, ensuring a cohesive visual identity and emotional tone across all episodes. The series effectively elevated the Braves’ brand voice, amplified fan engagement, and documented the team’s season with style, clarity, and cultural depth.
製作團隊｜Credits
客戶 / Client
臺北富邦勇士籃球隊 Taipei Fubon Braves Basketball TeaM
臺北富邦勇士籃球隊 Taipei Fubon Braves Basketball TeaM
製作 / Produced by
JANET LIU
JANET LIU
攝影指導 / Directors of Photography
Janet Liu
Janet Liu
剪輯 / Edited by
Janet Liu
Janet Liu
