東亞超級聯賽｜2023–24賽季 勇士主場賽事宣傳影像企劃
Rallying the Home Crowd with Visual Energy and Narrative Drive
本系列宣傳短片聚焦於東亞超級聯賽（EASL）2023–24 賽季中，臺北富邦勇士隊的主場賽事推廣。影片透過具節奏感與臨場感的影像語言，精彩呈現球隊在聯賽中的激烈競爭、主場氣氛的熱血感染力，以及賽前佈置與幕後準備的細節，以提升觀眾對賽事的期待與參與熱情。
身為製片、攝影與剪輯師，我負責從概念發想到現場拍攝、後期剪輯的全製程，確保內容在視覺吸引力與敘事節奏上均達到高度水準。每支影片不僅強化賽事現場的臨場魅力，也成功呼籲更多球迷進場支持，提升聯賽主場的整體聲量與觀賽參與度。
This promotional video series was created to drive engagement for the Taipei Fubon Braves’ home games during the 2023–24 East Asia Super League (EASL) season. Through fast-paced, visually compelling storytelling, the videos highlight the team’s fierce competition on the court, the electric home crowd atmosphere, and the behind-the-scenes efforts that go into every game day—from stadium setup to pre-game rituals.
As the producer, cinematographer, and editor, I was responsible for the entire creative process—from concept development and on-site shooting to post-production editing. The goal was to ensure each piece not only energized viewers, but also encouraged increased audience attendance and participation. These videos became a key part of the team’s content marketing strategy, amplifying game-day momentum and fan engagement throughout the season.
製作團隊｜Credits
客戶 / Client
臺北富邦勇士籃球隊 Taipei Fubon Braves Basketball TeaM
臺北富邦勇士籃球隊 Taipei Fubon Braves Basketball TeaM
製作 / Produced by
JANET LIU
JANET LIU
攝影指導 / Directors of Photography
Janet Liu
Janet Liu
剪輯 / Edited by
Janet Liu
Janet Liu